AI-powered growth marketing
Growth marketing (marketing that looks after the whole customer journey, from first click to repeat sale) helps you find, win and keep more of the right customers. We help you choose and set up your own AI tools and automation (software that does repeat tasks for you, like sending a follow-up email), so they do the heavy lifting in your business, while a senior marketer sets the plan and checks every step. For small businesses and SMEs in South Africa and the UK, with results reported in rands or pounds.
“Nikki has a strong work ethic… She possesses leadership and management skills and strategic vision.”
Google certifiedGoogle Analytics and Google Ads · 15+ years in marketingWho it's for
Built for where your business is now.
Small businesses
Enquiries come in, but there's no time to follow up every one, and past customers don't hear from you again. You want a simple system that catches every lead, follows up for you and brings customers back.
Growing SMEs
You have customers, data and a team, but marketing still depends on a few busy people. You want to grow without adding headcount, with clear numbers on what each new customer costs and what they're worth.
What's included
What you get.
- An AI integration planA written plan for bringing AI into your marketing: which tools fit your business, what they cost each month, how they connect to what you already use, and who in your team uses them.
- A growth plan for the whole journeyWe map how customers find you, buy from you and come back, then set clear targets for each stage.
- AI-assisted market researchWe use AI tools to study your market, competitors and customer reviews quickly, then check the findings before they shape the plan.
- Lead capture and groupingWe make sure every enquiry is captured, then use segmentation (sorting customers into groups by what they need and what they're worth) so each group gets the right message.
- Automated follow-upWe set up lead nurturing (a series of helpful emails or messages that keeps you in touch until someone is ready to buy), built in your own email or CRM tool, written in your voice and checked before it goes live.
- Personalised offers and messagesWe tailor emails, landing pages and offers to each customer group, so more of the right people say yes.
- Keeping and growing customersWe set up repeat-purchase reminders, win-back messages, review requests and referral asks, so your best customers buy again and bring others.
- Set-up and trainingWe set up the tools in your business's name and show your team how to use them, so the system keeps working without us.
- Tests and a plain-language reportWe run small tests every month, use AI to spot patterns in your numbers, and report what worked, what didn't and what we'll do next.
How it works
Five clear steps.
- Free consultation to understand your business, customers and goals
- Growth audit: where customers come from and where you lose them
- Growth plan and AI integration plan, with targets and a fixed quote
- Set up your own tools and automations, train your team and launch the first tests
- Monthly report and review: keep what works, cut what doesn't
How we use AI
AI does the heavy lifting. A person makes the calls.
AI tools are fast at research, sorting data and drafting messages. They are not good at knowing your customers, your reputation or when something sounds wrong. So every plan, message and decision is checked by Nikki before it reaches your customers. The tools themselves belong to your business, so what we build stays with you. You get the speed of AI with the judgement of someone who has spent 15+ years building and growing brands.
What you get back
Numbers you can see.
We agree two or three measures before we start, and report on them every month in plain language.
- Cost per new customer
- How many enquiries become customers
- Repeat customers and what each customer is worth over time
- Hours saved each month by automation
Request a quote
A fixed quote, agreed upfront.
AI-powered growth marketing is quoted after a free consultation and a look at how your customers find and buy from you today. It usually starts with an AI integration plan and set-up project, followed by monthly support. You can also start with the AI integration plan on its own. Tool subscriptions are paid by you directly, with no mark-up from us. You get a written proposal with a fixed quote, so you know the full cost before any work starts. No long contracts.
Request a quoteQuestions
Common questions.
What is growth marketing?
Growth marketing looks after the whole customer journey, not just getting noticed. It covers how people find you, how they become customers, and how you keep them coming back and referring others. Each step is tested and measured, so you put more money behind what works and stop what doesn't.
What does AI actually do in this service?
AI does the heavy lifting: researching your market and competitors, sorting your customer data into groups, drafting follow-up messages, and spotting patterns in your numbers. Nikki makes the decisions and checks every message before it goes out. AI speeds up the work; it doesn't run your marketing.
How is this different from marketing strategy?
Marketing strategy gives you the plan. AI-powered growth marketing puts the plan to work every month: setting up the tools and automated follow-ups, testing what brings in customers, and improving it as the results come in. Many businesses start with a strategy and move on to growth marketing.
Which tools will I need?
Your own. We recommend that your business owns its marketing tools, so your data and automations stay with you. We start with what you already have, such as your email platform, CRM (customer relationship management system, where you keep your customer and lead details) or Google Analytics, and recommend affordable options for any gaps. You pay the tool providers directly, so there is no mark-up from us.
What is an AI integration plan?
It is a written plan for bringing AI into your marketing. It sets out which AI tools fit your business, what each one costs a month, how they connect to the tools you already use, who in your team will use them, and which tasks they will take over first. You can start with the plan on its own and decide later whether you want help putting it in place.
Is my customer data safe?
Your tools, accounts and data stay in your business's name. We only market to people who have agreed to hear from you, as POPIA requires in South Africa and UK GDPR in the UK, and we keep personal customer details out of public AI tools.