SEO, AEO and GEO
People now look for businesses in three ways: they search on Google, they read Google’s AI answers, and they ask tools like ChatGPT. SEO (search engine optimisation) helps you rank in Google’s normal results. AEO (answer engine optimisation) helps your business become the answer in Google’s AI Overviews and voice search. GEO (generative engine optimisation) helps AI tools such as ChatGPT, Gemini and Perplexity find and recommend you. We help small businesses and SMEs in South Africa and the UK show up in all three.
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Google certifiedGoogle Analytics and Google Ads · 15+ years in marketingWho it's for
Built for where your business is now.
Small businesses
You want local customers to find you when they search for what you do, like an electrician in Bellville or a dentist near me. You need your Google listing and website working properly, without paying for every click.
Growing SMEs
Buyers research suppliers online long before they make contact, and more of them now ask AI tools for recommendations. You want your business to show up, and be described accurately, when they do.
What's included
What you get.
- A search auditWe check how your business shows up on Google and in AI tools today, and what is holding it back, such as slow pages, missing information or technical errors.
- Keyword and question researchWe find the words your customers type and the questions they ask about what you do, so your pages answer them.
- SEO for your key pagesWe improve page titles, descriptions, headings and wording, so Google understands what each page is about and who it is for.
- Local searchWe set up and look after your Google Business Profile (the free listing that shows your business on Google Maps and in local results).
- AEO: answers Google can useWe add clear question-and-answer content and schema markup (code that tells search engines exactly what your business is and does), so Google can use your answers in AI Overviews.
- GEO: visible to AI toolsWe make sure AI tools can read your site, add an llms.txt file (a short summary of your business written for AI tools), and check that your business is described the same way across the web.
- Plain-language reportOne page a month: where you rank, visits and enquiries from search, what AI tools say about you, and what we are doing next.
How it works
Five clear steps.
- Free consultation to understand your business and customers
- Search audit and plan, with a fixed quote
- Fix the foundations: technical issues, Google listing and schema
- Improve existing pages and add new content
- Monthly report and review
What you get back
Numbers you can see.
Rankings on their own don’t pay the bills. We agree what to measure before we start, and report on it in plain language.
- Where you show up on Google for the searches that matter
- Visits from search
- Enquiries from search
- Whether AI tools mention and recommend you
Request a quote
A fixed quote, agreed upfront.
SEO, AEO and GEO work is quoted after a free consultation and a first look at your website, either as a once-off project or as monthly support. You get a written proposal with a fixed quote, so you know the full cost before any work starts. No long contracts.
Request a quoteQuestions
Common questions.
What is the difference between SEO, AEO and GEO?
SEO helps your website rank in Google’s normal list of results. AEO helps your business become the direct answer in Google’s AI Overviews, featured snippets and voice search. GEO helps AI tools like ChatGPT, Gemini and Perplexity find, understand and recommend your business. They build on the same foundations, so we work on all three together.
How long does it take to see results?
Some fixes, like updating your Google Business Profile, can help within weeks. Ranking higher in Google usually takes three to six months of steady work, depending on your competition. We report every month, so you can see progress along the way.
Can you guarantee a top spot on Google or in ChatGPT?
No, and be careful of anyone who does. Google and the AI tools decide what to show. What we can do is make your business the clearest, most trustworthy option for them to choose, and show you the results honestly every month.
Do I still need SEO if people are using AI to search?
Yes. AI tools draw heavily on websites that are well built, clearly written and well regarded in search. Good SEO is the foundation that AEO and GEO are built on.
How is this different from website optimisation?
SEO, AEO and GEO focus on bringing people to your website. Website optimisation focuses on turning those visitors into enquiries once they arrive. Many businesses need both, and we’ll tell you honestly where to start.