Website optimisation
Website optimisation means improving the website you already have so more visitors become enquiries. We start with a clear audit, then fix what is holding it back: unclear messaging, slow pages, weak calls to action, and how Google and AI tools see your business.
“Nikki is a highly skilled marketer, and one of the best I have worked with.”
Google certifiedGoogle Analytics and Google Ads · 15+ years in marketingWho it's for
Built for where your business is now.
Small businesses
Your website looks fine but just sits there. Few people get in touch through it, and you are not sure why.
Growing SMEs
Your business has moved on, but your website hasn't. It no longer reflects what you do, who you serve or the size of clients you want to win.
What's included
What you get.
- Website auditA written report on what is working, what isn't, and the fixes that matter most, in order.
- Messaging and page structureClear headlines and pages that tell visitors what you do and why to choose you.
- Calls to action and formsEasy, obvious ways to get in touch on every page, including WhatsApp where it suits.
- Speed and mobileFaster pages that work properly on a phone, where most of your visitors are.
- SEO basicsSEO (search engine optimisation) means helping Google find, understand and rank your pages.
- AEO and GEOAnswer and generative engine optimisation: shaping your pages so Google's AI Overviews and tools like ChatGPT can quote and recommend you.
- Google Business Profile and trackingYour free Google listing set up properly, and Google Analytics tracking so you can see what visitors do.
How it works
Five clear steps.
- Free consultation
- Website audit and written report
- Prioritised plan with a fixed quote
- Fixes, done by us or with your developer
- Measure the change in enquiries
What you get back
Numbers you can see.
We agree what to measure before we start, and report on it in plain language.
- Enquiries from your website
- Conversion rate: the share of visitors who get in touch
- Visits from Google search
- Mentions in AI answers for your key questions
Request a quote
A fixed quote, agreed upfront.
Every project is quoted to fit your business. Start with a free 30-minute consultation, then receive a written proposal with a fixed quote, so you know the full cost before any work starts. No long contracts.
Request a quoteQuestions
Common questions.
Do I need a new website?
Often not. Many websites only need clearer messaging, better calls to action and a few technical fixes to start bringing in enquiries. The audit will tell you honestly whether a rebuild is worth it.
Can you work with my web developer?
Yes. We can hand your developer a clear, prioritised list of changes, or make the changes ourselves where we have access.
Which website platforms do you work with?
WordPress and most other commonly used website platforms.
What is the difference between SEO, AEO and GEO?
SEO helps your pages rank in normal Google results. AEO shapes your content into short, direct answers that Google can show at the top of results. GEO helps AI tools like ChatGPT and Gemini know about your business and recommend it.