Marketing strategy for SMEs
A marketing strategy is a clear plan for where your growth will come from, who you will target, and what your team will do each month to get there. We build it with you in a focused workshop, then help you put it into action.
“Nikki has a strong work ethic… She possesses leadership and management skills and strategic vision.”
Google certifiedGoogle Analytics and Google Ads · 15+ years in marketingWho it's for
Built for where your business is now.
SMEs that feel stuck
Growth has levelled off. You are busy, spending on marketing, and not sure what is working or what to do next.
Businesses ready for the next stage
You want to enter a new market, win bigger clients or launch something new, and need a plan your team can follow.
What's included
What you get.
- Where your revenue comes fromA clear look at your best customers, products and channels today.
- Customers and competitorsWho you should be targeting next, and how you compare in their eyes.
- Customer segments and personasYour customers grouped by what they need and what they’re worth to you, with a clear profile of each group so your marketing speaks to the right people.
- PositioningA simple, clear way to describe why customers should choose you.
- Priorities and budgetWhat to focus on, what to stop, and where your marketing budget should go.
- 90-day action planSpecific actions, owners and dates your team can start on straight away.
- Numbers to trackTwo or three measures, agreed upfront, that show whether the plan is working.
- Strategy workbookEverything captured in one document you keep and use.
How it works
Five clear steps.
- Free consultation
- Workshop with you and your team
- Written plan and workbook
- Follow-up call after 30 days
- Optional monthly support to keep it on track
What you get back
Numbers you can see.
We agree what to measure before we start, and report on it in plain language.
- Revenue from marketing
- Enquiries and new customers by channel
- Cost per new customer
- Progress against the 90-day plan
Request a quote
A fixed quote, agreed upfront.
Every project is quoted to fit your business. Start with a free 30-minute consultation, then receive a written proposal with a fixed quote, so you know the full cost before any work starts. No long contracts.
Request a quoteQuestions
Common questions.
What is a fractional marketing director?
A fractional marketing director is a senior marketer who works with your business part-time, for set days or hours each month, instead of as a full-time employee. It gives a growing SME senior strategy and direction at a fraction of the cost of a full-time hire.
What happens in a marketing strategy workshop?
We look at where your revenue comes from today, who you should target next, and what is holding growth back. You leave with agreed priorities, a 90-day action plan and a workbook, followed by a check-in call after 30 days.
What is customer segmentation, and does my business need it?
Customer segmentation means splitting your customers into a few groups who want similar things and buy for similar reasons. Each group then gets a buyer persona: a realistic profile of who they are, what they need and where to reach them. Most growing businesses benefit, because it shows which customers are worth the most and stops marketing money being spread across everyone.
We already have a marketing agency. Can you still help?
Yes. We can set the strategy and give your agency a clear brief, then check each month that their work is moving the numbers that matter.