Google Ads management
Google Ads puts your business in front of people who are already searching for what you offer. We set up and manage campaigns for small businesses and SMEs in South Africa and the UK, and report in rands or pounds: what you spent, how many enquiries it brought in, and what each one cost.
“Nikki is a highly skilled marketer, and one of the best I have worked with.”
Google certifiedGoogle Ads Search and Google Analytics · 15+ years in marketingWho it's for
Built for where your business is now.
Small businesses
Service businesses that customers search for, like a plumber in Durbanville, a physio near me or a bakery that delivers. You want the phone to ring with the right people, without guessing what your ad spend is doing.
Growing SMEs
B2B suppliers, professional firms and multi-branch businesses that need a steady, predictable flow of enquiries, and want to know which campaigns are worth scaling.
What's included
What you get.
- Account audit or new setupWe review what you already have, or set up a new account managed through Solas Creative.
- Keyword researchWe find the words your customers actually type, and exclude the ones that waste money.
- Ads that sound like youClear, specific ad copy written for your customers, not for an algorithm.
- Conversion trackingWe track calls, form enquiries and WhatsApp clicks, so every rand is accounted for.
- Landing page advicePractical changes to the page people land on, so more of them get in touch.
- Monthly optimisationWe adjust bids, keywords and ads each month based on what the numbers show.
- Plain-language reportOne page a month: spend, enquiries, cost per enquiry and what we are changing next.
How it works
Five clear steps.
- Free consultation to understand your business and budget
- Audit and campaign plan, with a fixed quote
- Setup and tracking
- Launch and first-month fine-tuning
- Monthly report and review
What you get back
Numbers you can see.
We agree what to measure before we start, and report on it in plain language.
- Enquiries from your ads (calls, forms, WhatsApp)
- Cost per enquiry
- Cost per new customer
- Revenue from ads, where it can be tracked
Request a quote
A fixed quote, agreed upfront.
Every project is quoted to fit your business. Start with a free 30-minute consultation, then receive a written proposal with a fixed quote, so you know the full cost before any work starts. No long contracts.
Request a quoteQuestions
Common questions.
Is Google Ads worth it for a small business in South Africa?
Google Ads is usually worth it when people actively search for what you offer. You set the budget, pay only when someone clicks, and can track which enquiries came from your ads. We start small, measure results in rands or pounds, and tell you honestly if it isn't paying off.
How much should I spend on Google Ads?
It depends on your area, your competition and what a new customer is worth to you. As a guide, most campaigns need at least R5 000 a month in ad spend to gather enough data to improve. We'll recommend a starting budget in your free consultation.
How is the Google Ads account set up?
Your account is set up with management permissions for Solas Creative, through our Google Ads manager account, so we can run and improve your campaigns day to day. You also get your own access, so you can see your results whenever you like.
How quickly will I see results?
Enquiries can start within days of launch. Campaigns usually need one to three months of data to reach a steady, efficient cost per enquiry.